Web Design for Small Business | Affordable Website Design UK

How Many Pages Is A Simple Website?

Today, we’re diving into a question that’s crucial yet often overlooked in the early stages of creating an online presence: How many pages does a simple website really need?

How Many Pages Is A Simple Website

Whether you’re a local bakery taking your first steps online or a startup looking to make a splash in the digital world, understanding the scope of your website project is key. A website is much more than just a digital business card; it’s the virtual face of your brand. But don’t worry, we’re here to demystify the process. Our aim is to help you grasp the essentials of web design for your business, particularly focusing on the number of pages that will best serve your needs. 

So, sit back, grab a cuppa, and let’s explore together the world of website design for small businesses, ensuring your online journey starts off on the right foot!

What Defines a Simple Website?

When we talk about a ‘simple’ website, what comes to mind? You might think it’s just a few basic pages thrown together, but there’s a bit more to it than that. A simple website, especially for a small business like yours, is all about clarity and purpose. It’s like the cozy, welcoming shop window of your business on the internet – not too cluttered, but just right to attract and inform your customers.

Firstly, simplicity in web design means user-friendliness. It should be easy for your visitors to navigate, find what they’re looking for, and understand what you offer. Imagine walking into a shop where everything is neatly arranged and clearly labelled – that’s the feeling you want your website to evoke.

Secondly, a simple website is focused. It’s not about having fewer features, but about showcasing what truly matters. We’re talking about the essentials here – who you are, what you do, and how your customers can get in touch. It’s like a well-prepared elevator pitch; short, sweet, and to the point.

Simplicity doesn’t mean compromising on style. Your website can still reflect your brand’s personality and ethos, just without unnecessary complexities. Think of it as your business’s tailored suit – smart, professional, and fitting perfectly.

In a nutshell, a simple website for a small business is not just about the number of pages. It’s about creating a seamless, enjoyable online experience that represents your business perfectly to the digital world.

Core Pages of a Simple Website

Now, let’s chat about the heart of your website – the core pages. These are the essential pages that form the foundation of a simple yet effective website. Think of them as the key chapters in your business’s storybook, each one giving your audience a clear and concise insight into what you offer.


This is your digital storefront. It's the first thing visitors see, so it needs to make a great impression. Your homepage should clearly state who you are and what you do, kind of like a friendly welcome sign that invites people in. It should also guide visitors to other sections of your website effortlessly – consider it the central hub from where all paths lead.

About Us

People love to know who they're doing business with. Your 'About Us' page is where you share your story, your business values, and what sets you apart. It’s like sitting down for a cup of tea with a potential customer and telling them all about your journey and passion.

Services or Products

Here’s where you showcase what you’re offering. Whether you provide fantastic services or sell unique products, this page should be clear, engaging, and informative. It’s your digital catalogue, displaying your offerings in the best light.

Contact Page

Communication is key in business, and your contact page is where customers know how to reach you. This page should include all the necessary details like your phone number, email address, and possibly a contact form. It’s the equivalent of saying, “Here’s how you can get in touch; we’d love to hear from you!”

Optionally, if you fancy keeping your audience updated with the latest news or helpful tips, a Blog page can be a brilliant addition. It’s a great way to keep your website fresh and engaging.

Each of these pages plays a vital role in connecting with your audience and laying the groundwork for your online presence. They are the chapters that tell your business’s story in a clear, engaging, & accessible way.

Additional Pages That May Be Relevant

While the core pages form the backbone of your website, there are a few additional pages that can add a cherry on top. These pages aren’t always necessary, but they can provide extra flavour and depth to your website, depending on your business’s needs and goals. Let’s take a peek at what these could be…

Think of the FAQs (Frequently Asked Questions) page as your helpful assistant, always ready to clear up common queries your customers might have. This page can be a real timesaver for both you and your visitors. It’s like having a knowledgeable friend who can answer those repetitive questions, leaving you free to focus on other aspects of your business.

There’s nothing quite like hearing happy stories from satisfied customers to build trust. Including a page for testimonials or case studies is like displaying your guest book, filled with kind words and success stories. It’s a great way to show potential customers what you’re capable of and the positive experiences others have had with your business.

If your business is visually oriented – think photographers, artists, or builders – a gallery or portfolio page is a must. It’s your digital exhibition space, where you can showcase your best work. A picture is worth a thousand words, and this page can visually communicate the quality and style of your work to potential customers.

Remember, these pages are optional but can be incredibly effective in enhancing your website’s appeal and functionality. They add layers to your online presence, making your website not just a destination, but an informative and engaging journey for your visitors.

Quality Over Quantity

Now, let’s talk about a crucial aspect of your website – the quality of its content. In the world of web design, especially for a small business, it’s not about how many pages you have, but how good those pages are. Quality really does trump quantity.

Think of your website as a gourmet dish at a fine restaurant. It’s not about the number of dishes on the table, but the taste and presentation of each dish. Each page on your website should serve a specific purpose and do it well, whether it’s telling your story, showcasing your services, or making it easy for customers to contact you. A few well-crafted pages can have a much bigger impact than a multitude of poorly designed ones. It’s about creating a satisfying and memorable experience for your visitors, one that reflects the quality and professionalism of your business.

So, focus on making your web pages clear, engaging, and useful. Good quality content not only attracts visitors but also keeps them coming back. It’s the difference between a one-time visitor and a loyal customer.


To wrap up, the number of pages your website needs depends on your specific business needs and goals. A simple website for a small business doesn’t have to be extensive; it just needs to be effective. The core pages – Homepage, About Us, Services or Products, and Contact Page – form the foundation of a solid online presence. Optional pages like FAQs, Testimonials, and a Gallery can add extra layers, making your website more comprehensive and engaging.

Remember, whether you’re serving up a three-course meal or a single, exquisite dish, the key is in the quality and flavour. Your website is your online storefront, and it should represent your business in the best possible light. 

We hope this guide has helped you understand the essentials of a simple yet impactful website. If you’re ready to cook up a stunning website for your business, or if you’re looking for a bit more seasoning to get it just right, we’re here to help. Get in touch with us, and let’s create a digital space that perfectly showcases your business!


Interested in our website design services?

If you’re thinking about giving your business an online boost or revamping your current website, you’re in the right place. At Web Design for Small Business, we’re dedicated to creating custom websites that not only look great but also drive results.